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HIS2354
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KARAKTERFORDELING · H 2023
27 kandidater
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Kilde: Felles studentsystem (FS) via Universitetet i Oslo, slik den var publisert for høsten 2026. Universitetet i Oslo er ikke ansvarlig for innholdet på denne siden.
UiO sin egen emnebeskrivelse — læringsutbytte, innhold og vurderingsform.
What we choose to consume, and what we refuse to consume, has become an important part of how we define ourselves. Consumer activists, for example in no logo and anti-sweatshops movements have contributed to give high visibility to consumer advocacy. It is, however, hardly a recent political cause. Why and when did we start speaking of consumption society? How has consumption become central in defining human activity? What is a citizen-consumer?
In this course we will explore how the conscience of being a consumer developed along with critical discourses and reformist actions. We will start by exploring the emergence of new forms of consumption in the late 18th and 19th centuries, and read about the critiques and alternatives addressed to them: consumers¿ leagues, anti-slavery consumer advocacy, cooperative movements. All cases show the emergence of self-reflecting consumers and citizens, from the involvement of religious charities in good consumption practices, to the birth of the boycott.
Answering critiques, enterprises and public institutions have in turn developed skills to communicate with the consumer. The line between information and persuasion will be a topic of debate in the course, as well as the transfers and exchanges in know-how and experts. Cases will approach the history of multinational advertising agencies, the evolution of marketing and propaganda techniques under totalitarian regimes, the birth of the public relations expertise, and renewed forms of consumers¿ activism. These questions will be further explored up to and including the Cold War.
Learning outcomes
After you have taken this course you are expected to be able to:
¿ Understand and discuss the dynamics of consumption societies, situated in the wider context of European and American late modern history
¿ Understand and discuss the question of the challenge of affluence
¿ Understand and be able to sketch the debate on consumer activism in a diachronic perspective
¿ Critically read and discuss case studies on relevant aspects of consumer cultures
¿ Have developed your skills in reading critically, thinking independently, and writing clearly.
A background of at least 30 credits in humanities or social sciences.
A good ability to read, write and understand English is required for this course.
No obligatory prerequisites beyond the minimum requirements for entrance to higher education in Norway.
Students at UiO must apply for courses in StudentWeb.
International applicants, if you are not already enrolled as a student at UiO, please see our information about admission requirements and procedures for international applicants.
The examination in this course is not available for external candidates. Only students admitted to the course may sit for the examination.
The course will be taught in the form of seminars via discussion of assigned readings (24 h.).
In HIS2354, a pass grade on a course paper (kvalifiseringsoppgaven) is required to be allowed to the final exam. The length of the paper should be approximately six pages (where one page is estimated to hold 2300 characters without spacing). More information about the course paper will be announced in class.
A student who has completed compulsory instruction and coursework and has had these approved, is not entitled to repeat that instruction and coursework. A student who has been admitted to a course, but who has not completed compulsory instruction and coursework or had these approved, is entitled to repeat that instruction and coursework, depending on available capacity.
No examination support material is allowed.
You can usually resit an exam, but the conditions depend on whether you had a valid reason for absence from the regular exam. Read more about resitting an exam.
Grades are awarded on a scale from A to F, where A is the best grade and F is a fail. Read more about the grading system.
You may submit your response in Norwegian, Swedish, Danish or English. If you would prefer to have the exam text in English, you may apply to the course administrators.
Students¿ own work can be in either English or Norwegian.
You may request an explanation of your grades, and you may also appeal against your grades or make a complaint about formal examination errors. Read more about explanations and appeals.
Required and recommended readings:
The articles and chapters marked with * will be available at Kopiutsalget/Akademika as a compendium.
*Naomi Klein, No Logo. Taking Aim at the Brand Bullies, New York, Knopf, 1999. Chapter 1, pp. 4-26.
*Maxine Berg, Luxury and Pleasure in 18th Century Britain, Oxford, Oxford University Press, 2005, pp. 46-84.
*Michael Miller, The Bon Marché, Princeton, Princeton University Press, 1981. Chapter 1, New Stores, pp. 19-47, chapter 2, The Grands Magasins, pp. 48-72; photos pp. 148-; chapter 6, Selling the Store, pp. 190-230; conclusion, pp. 231-240.
*Regina Lee Blaszczyk, American Consumer Society, 1865-2005. From Hearth to HDTV, Wheeling (Ill.), Harlan Davidson, 2009. chapter 3, New Ways to Shop, pp. 73-92.
*Erika Diane Rappaport, Shopping for Pleasure. Women in the Making of London’s West End, Princeton, Princeton University Press, 2000. chapter 2, The Trials of Consumption, pp. 48-73.
*Lawrence B. Glickman, Buying Power. A History of Consumer Activism in America, Chicago, Chicago University Press, 2009. chapter 2, Buy for the Sake of the Slave, pp. 61-89, chapter 3, Rebel Consumerism, pp. 93-114.
*Kathryn Kish Sklar, “The Consumers’ White Label Campaign of the National Consumers’ League 1898-1918”, in: Susan Strasser, Charles McGovern, Matthias Judt, Getting and Spending. European and American Consumer Societies in the Twentieth Century, Cambridge, Cambridge University Press, 1998, pp. 17-35.
*Marie-Emmanuelle Chessel, “Woman and the Ethics of Consumption in France at the Turn of the 20th Century”, in: Frank Trentmann ed., The Making of the Consumer. Knowledge, Power and Identity in the Modern World, Oxford, Berg, 2006, pp. 81-98.
*Rosalind H. Williams, Dream Worlds: Mass Consumption in Late Nineteenth-Century France, Berkeley, University of Califor
If you have a disability or a health problem that entails significant inconvenience in an examination situation, you may be considered for special examination arrangements. Mothers who are breastfeeding may apply for extra time to complete the exam.
Kilde: Felles studentsystem (FS) via Universitetet i Oslo, slik den var publisert for høsten 2026. Universitetet i Oslo er ikke ansvarlig for innholdet på denne siden.
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Basert på hvor kandidatene til eksamen var registrert (DBH).
Emner som tas i de samme studieprogrammene som HIS2354.
| Semester | Kandidater | Snitt | Stryk |
|---|---|---|---|
| Høst 2023 | 27 | B (4.04) | 0 % |
| Høst 2022 | 45 | C (3.24) | 0 % |
| Høst 2021 | 21 | A (4.71) | 0 % |
| Høst 2020 | 11 | A (4.55) | 0 % |
| Høst 2018 | 37 | B (4.24) | 0 % |
| Høst 2017 | 13 | B (3.77) | 0 % |
| Høst 2016 | 6 | A (5.00) | 0 % |
| Høst 2015 | 22 | B (3.59) | 0 % |
| Høst 2013 | 15 | C (3.40) | 0 % |
| Høst 2012 | 12 | B (4.00) | 0 % |