AE302319 Business analytics

Knowledge:

• Provide basic knowledge about central concepts within business analytics.
• Able to explain the reason for and importance of business analytics.
• Describe central concepts within the field.
• Familiarity with business analytics tools

Skills:

• Use business analytics to support financial and business decisions.
• Describe problem areas related to business analytics.
• Actively participate in discussions and decisions concerning business analytics in a given organization.

General competence:

• Relate business analytics to other fields covered within the bachelor study program
• Relate business analytics to central business functions.
• Use insight from the course to use business analytics.

• Introductory course in Marketing
• Organisation and management.
• Financial accounting and analysis.
• Methods in social sciences.
• Corporate strategy.
• MS Excel

Eksamen:

- Gruppebasert mappeinnlevering som teller 40% av endelig karakter.

- Individuell prosjektoppgave som teller 60% av endelig karakter.

Det vil ikke bli satt opp utsatt eksamen i emnet.

Hvis en student består mappeinnleveringen, men stryker på prosjektoppgaven så kan vedkommende kun ta opp igjen prosjektoppgaven ved neste ordinære eksamen for å få sammenslått en endelig karakter i emnet.

Hvis en student består prosjektoppgaven, men stryker på mappeinnleveringen så må vedkommende ta opp igjen begge eksamensvurderinger ved neste ordinære eksamen.

Selected cases and data sets.

Sharda, Delen, Turban: Business Intelligence, Analytics, and Data Science: A Managerial Perspective, 4th edition (Pearson)